Are we witnessing the end of Facebook?

Read to find out…

In early 2021, it was reported that organic reach on Facebook is down to about 2.2%. That means only 2 people will read your content out of 100 qualified prospects. Many coaches have shut down their laptops and declared that Facebook is a complete waste of time because they’re not getting leads from their Facebook account.

While many coaches believe Facebook is dead, there are many others who are thriving on the platform.

But…

How is this happening?

What’s the secret that they’re doing?

And what system are they using to build successful multi 6-figure+ coaching businesses?

Here’s the secret…

Successful coaches have learned an organic marketing system to increase organic reach. Simply, Organic Marketing involves generating traffic from your content then converting that traffic into clients. -

By posting valuable content in Facebook groups, on their personal profile, and their personal Facebook group.

In the right hands, Organic Marketing works like a cheat code since it attracts leads and brings in more money. When it comes to delivering meaningful content, coaches tend to bang their heads against the wall trying to get engagement.

Because they’re sending their audience self-serving content instead of content that resonates with them.

Due to the changes to Facebook, many coaches assume that Facebook is dead.

What they didn’t realize was that their content didn’t connect with the audience that they wanted to attract. Facebook’s algorithm correlates to people’s interest.

Therefore, people see relevant content that interests them first on their timelines. So if your message doesn’t resonate with your audience, don’t be surprised if you don’t get any engagement (it’s the harsh truth).

Getting reach from your content, is stupid simple. Post valuable content that connects with your audience. What posts should you do? Test it out.

The only way you can grow your business is by testing content out. Switch up your messaging. And see which posts catch your audience’s attention. If you notice that certain posts are working, adapt to them and see if they can improve.

We are not witnessing the end of Facebook. It’s not going to put your business 6ft under. And it’s definitely not going anywhere for a long time.

With the right Organic Marketing content, your online business will skyrocket instantly. With our Master Your Coaching program, I have developed a step-by-step content calendar that can help you scale your business beyond $30k/mo without the hassle, frustration, and time wasted trying to figure out what content brings you more leads. If you’re curious to learn more, schedule your free call here.

-Daniel Francis