How To Build A Recession-Proof Online Coaching Business
During these uncertain times — stock prices plummeted rapidly and dramatically, and many people are struggling to make ends meet — it is natural for the economy.
Times like this are when you need to protect yourself. Ensure that your income is sustainable. And you’re making enough money to pay your bills, and feed your family.
If you can survive this recession (which you will), you can achieve anything you set your mind to. It’s going to be hard for most people, but if you do it the right way — you’ll be golden.
In my experience, building a highly profitable online coaching business is one of the best ways to stay recession-proof.
And in today’s blog, I’m going to share a few ways you can mitigate the risk of not making enough money inside your coaching business.
1. Master The Art Of Organic Marketing
Complacency will put your coaching business 6ft under. No matter how safe you think you might be, anything can happen to you. Make sure you step outside of your comfort zone and find ways to copy + paste what has worked for others.
One of the things that has helped me go from 0 — $40k/mo during this recession, was mastering organic marketing.
Put it like this.
In order to succeed in your coaching business, organic marketing is essential. By sharing your expertise, testimonials, and success stories about clients, you will gain 10x more trust and your business will grow.
Upon applying Organic Marketing to my business, the people that were hiding in the shadows finally emerged — it felt like a cheat code.
And within a few days, those same people booked a call with me and joined my online program.
Organic marketing captures people’s attention and creates a community of prospects… and you do it for free!
2. Hire An All-Star Appointment Setter
I used to think that building a 40k/mo coaching business was really hard… until I found an all-star appointment setter.
Finding someone who’s booking calls for you on-demand.
Getting your calendar filled day in and day out.
And increasing your earnings while working less.
Think about it like this.
Let’s say you have a $3k offer and you have an appointment setter while you close 20% of your booked calls.
👉 3 calls per day x 6 = 18 call/week
👉 60% show up rate = 11 calls/week
👉 20% close rate = 3 sales call/week
👉 3 x 3k offer = 9k/week
Result: 36k per month!
That’s the power of having a full time appointment setter. They give you more time to focus on being the CEO of your business. It’s the easiest system to profit while the economy is down.
You build credibility with your community of prospects when you hire the right setter. It’s the easiest hack to create sustainable wealth in the online space.
Btw, here’s quick and easy steps to help you get more booked calls in your DM’s…
3. Sell High-Ticket
Recessions cause people to panic sell. Meaning, they just want to make a few extra bucks no matter how low their offer is.
When you sell a low ticket offer, you’re attracting unqualified people who are wasting your time — I’ve experienced that plenty of times. Instead of focusing on selling your time, you need to focus on the result your prospect will get.
Think about it.
If people know that it’ll help them, they will pay any price to get the result– even if it’s worth $3k,$5k or even $25k. It’s all about the result. If you can get your clients results, that’s all that matters.
There you have it!
A recession-proof online coaching business that’ll easily get you from 0-$40k/mo.
If you want to see how we can help you grow your online coaching business, simply tap here and let’s build the business you’ve been wanting.
-Daniel Francis